Nestlé, under its licensing agreement with Starbucks, needed a stronger digital B2B platform to serve customers in sectors such as hospitality, healthcare, and education. The existing site was outdated and limited, leaving sales teams to handle requests that customers increasingly wanted to manage themselves. The challenge was to create a mobile-first, self-service experience where users could order supplies, access marketing materials, and download personalized price catalogs independently.

I led the program by aligning global stakeholders, translating complex business needs into scalable solutions, and structuring delivery under tight timelines. The redesigned platform featured personalized, dynamic catalogs tailored to each industry, self-service tools for campaigns and supply management, and a user-friendly mobile interface that supported on-the-go access.

The launch delivered measurable impact: a scalable eCommerce solution that empowered customers to self-serve, reduced dependency on sales reps, and gave Nestlé Starbucks greater flexibility to manage storefront operations with less technology overhead.

This high-visibility project became a reference model for B2B commerce, showing how foresight, structured leadership, and calm execution under pressure can transform fragmented systems into platforms that drive adoption, efficiency, and growth.